I couldn't help myself.
Once I saw this hilarious YouTube video I had to post it.
It cracks me up....and hits a little too close to home, too.
BRiCCK...it's like CHiPs, the old TV show. The "i" doesnt' really stand for anything it just makes the other letters actually spell a word. So BRiCCK stands for Brian, Ryker, Crystal, Cainan, Kinley! Thanks Eric Estrada!